"There’s no business like show business!" There’s no Broadway like New York’s Broadway…
The group scoop is sending you off to the show! "Broadway" is one loaded word that contains multiple meanings, concepts, and memories. It’s no secret that Broadway Blvd, in New York City is the premier venue for the theatre in the United States. There are around forty or so theatres that comprise the official pantheon of "Broadway Theatres". Dozens and dozens of theatres comprise the so-called "off-Broadway" venues. Choices everywhere!
Broadway, first and foremost, is a street that runs the entire length of Manhattan. The stretch we’re interested in is the theatre district which has its epicenter in Times Square. Around 12 million people come through each year to take in a Broadway show. It’s big business and a culture all its own.
I’d like my beloved Groople groups to catch some of the hottest shows this season: Mary Poppins, Grease, Hairspray, Wicked. I have some tips to that end.
Group discounts for Broadway shows are a way of life. There are group discounts available for all shows especially shows that are less popular or an "off-Broadway" production. For the more popular shows, group discounts can only be obtained far in advance of the show. The amount of folks in your group necessary to be eligible for a group discount varies from theatre to theatre. In general, a good rule of thumb is between 10 and 20 persons.
95% of all tickets sold for Broadway shows are sold through the ticket services Telecharge and Ticketmaster. While these companies charge an $8 booking fee per ticket, they do make it all very easy. Both of these outlets have group discount policies that can net you a $20 savings per ticket with groups of 20 or more. The little known discount time to buy your ticket is the Wednesday matinee when tickets are the cheapest they will be all week… One more thing! With groups of 40+ call the theatre directly and you’ll likely be able to negotiate a greater discount and be sure to ask for a free ticket or two as well!
I thought a few ideas on why you’d want to take a group to a Broadway show are in order. Most of the venues are fairly intimate and you’ll be face to face with the world’s top acting talent. Being so close to that talent may be the reason you want to have your corporate incentives group trip in New York. Witnessing an Americana spectacle may be the reason you choose to locate your corporate meeting in New York over another city. What could be a greater team building excercise than some culture on Broadway? Taking a large group to a popular show also presents a great way to raise funds for charitable giving. There are hundreds of groups who go to Broadway for a show and hundreds of reasons why they want to go. Groups are going to Broadway…
Why aren’t you?
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